Air France - KLM refresh Flying Blue loyalty scheme
Air France - KLM, the Franco-Dutch airline group, has just refreshed its loyalty scheme Flying Blue. The main change is in the way miles are awarded. Flying Blue now awards miles according to monetary spend on flights rather than miles flown.
The new look Flying Blue card design.
According to your level you will earn miles per Euro spent on flights, in the following tiers:
- Flying Blue Ivory: 4 miles per €
- Flying Blue Silver: 6 miles per €
- Flying Blue Gold: 7 miles per €
- Flying Blue Platinum: 8 miles per €
You will still be able to earn miles through partners, such as credit card providers, as previously.
Flying blue is the loyalty programme of Air France, KLM, Aircalin, HOP!, Joon, Kenya Airways, Tarom and Transavia.
To attain a higher Flying Blue level you will need to earn XP (experience), which will be scaled according to the distance and class of flights you travel on.
This refresh, or as Air France - KLM put it reinvention, may be seen as a challenge to those who attained their higher level status through frequent short economy flights, while those who fly less over larger distances in higher classes will be rewarded more quickly.
I'm a loyal KLM and SkyTeam traveller. KLM won my loyalty through some excellent customer service and ensuring I made it to Italy with my sister's wedding cake the day before the wedding (despite some major issues they had no control over). Apparently I will maintain my Flying Blue Gold level and am already most of the way to Gold for this year as well.
What do you think of this change to Flying Blue? Will your travel changes as a result? Let us know in the comments to this post or start a conversation with us on Twitter.
Source: Flying Blue
