California, next week. We can’t wait until our next vacation (flying KLM obviously). In the run up I’m wearing my Hollister t-shirts and setting up for tomorrow’s orange t-shirt by wearing this one.

Hollister as a brand is part of Abercrombie & Fitch, which as a business has had to reorganise and reinvent itself in the last few years. Here is an interesting CNBC video about what they have been going through.